Hong Kong March: An Important Israeli Tool For Buyers

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Hong Kong March: An Important Israeli Tool For Buyers

The Hong Kong International Diamond, Gem & Pearl Show opened on March 2nd at the Asia World Expo in Hong Kong. This year, a record 115 Israeli diamond companies are participating, and the Israeli Pavilion is the largest in the show. This year, for the first time, the Israel Diamond Institute (IDI) has partnered with the Hong Kong Export Authority to sponsor the Diamond Bar. This is located in Hall 7, surrounded by the American, South African, Thai and Hong Kong pavilions.

Ira Tsirlina, Manager of the Marketing Department at the Israel Diamond Institute, explained that the Diamond Bar is equipped with two “Find Your Diamond” terminals, which enable buyers to search the inventory of all Israeli exhibitors at the show to find the exact diamonds they are seeking. “Both buyers and exhibitors, who are pressed for time and find themselves at a distance from the pavilion, can benefit and be exposed to the impressive merchandise offered”, Tsirlina added.

The Hong Kong International Diamond, Gem & Pearl Show coincides with the Hong Kong International Jewelry Show which begins on March 4th and runs to March 8th. Around 4,000 exhibitors are expected to gather at the twin shows.

By courtesy of the Israel Diamond Institute

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