JCK Las Vegas, the jewelry industry’s premier event in the US, closed yesterday (June 1). The four-day event started off optimistically, and according to JCK Online, “the feeling was better than anyone anticipated […] and business was brisk”.
Ira Tsirlina, Manager of the Marketing Department at the Israel Diamond Institute (IDI) was on site, reporting that “since the doors have opened, the Israeli pavilion has enjoyed nonstop traffic”. Business was blooming all through the show, and the Israeli Pavilion, which showcased the goods of 50 Israeli diamond companies at the Diamond Plaza, closed strong.
The “Find Your Diamond” proprietary system, used in the Israeli pavilion, enabled buyers to search the inventory of all Israeli exhibitors at the show, but proved to have an added value at JCK this year: according to data accumulated in the software, buyers came not only from the US, but also from Asia and Europe, mainly Russia, Austria, France and Belgium.
Two of the more salient trends in the show have been marketing for millennials, and wearable tech. According to Forbes, Rio Tinto showcased a venture called “Diamonds with a Story 2015”, teaming with four top US jewelry designers, and giving them access to premier diamonds with the goal of creating diamonds for today’s everyday lifestyle.
The Richline Group sponsored a walk-in wearables exhibit. according to Richline chief marketing officer Mark Hanna. “Wearables will become the newest major category in the jewelry industry”.
Among other salient jewelry trends at the show, according to JCK Online, were the return of the baguette, which was a popular cut among exhibitors, collar necklaces, and the strong use of rubies in the fall fashion lineup.